REDUSE is an eco-friendly beverage dispensing system specially designed for college campuses as an alternative to vending machines. REDUSE utilizes reusable cups with a built-in washing system. The users will have choices of using their own cup for a discount, or “borrow” a REDUSE cup (which they need to return the cup within the allotted time in order to avoid paying fees). Executable concept! The only doubt I have is how will they manage the cup-circulation traffic…we all know how chaotic college canteens can be!

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