The FuelBand uses an accelerometer to measure activity plus algorithms to allow for different types of movement, resulting in an index of points called NikeFuel that everyone can earn regardless of what exercise they do.The LED display counts NikeFuel in realtime and can also display calories, steps or the time. A strip of 20 LEDS along the edge change from red to green as the wearer approaches their daily goal. The band can sync by UBS with the Nike+ website or wirelessly with a mobile phone app so users can analyse their progress, compare scores with others regardless of what sport they do and share via social networks.

nike, fuel, active, product design, cool invention, innovative design, physical, health
nike, fuel, active, product design, cool invention, innovative design, physical, health
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Electronics brand Jawbone launched a similar product last year but theirs was criticised because it didn’t give feedback in realtime and had to be plugged in before users could access the data it was collecting. The curved lithium batteries in Nike’s design allow it to power the LEDs for instant feedback but it can still only register activities that involve arm movements.
Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.
Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.
nike, fuel, active, product design, cool invention, innovative design, physical, health
nike, fuel, active, product design, cool invention, innovative design, physical, health
nike, fuel, active, product design, cool invention, innovative design, physical, health
nike, fuel, active, product design, cool invention, innovative design, physical, health
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