As we become more aware of what we eat and drink in our effort to live a healthy life, food and beverage companies are having to step up their game in order to meet expectations. This means better quality in ingredients and competitive, eye-catching packaging. Creatura, a beverage line designed by Jérôme Olivet, has both of these qualities!
As soda companies like Coca-Cola and Pepsi try to regain some of their clients by using real sugar instead of corn syrup, companies that have been using these natural ingredients (like Jones Soda) or providing sugar-free but natural alternatives, like Zevia soda, have been able to thrive during the health change. That’s the market that Creatura hopes to get in, by offering natural and quality ingredients.
But of course, it isn’t enough to just have good ingredients. Marketing through packaging is something that makes up people’s minds about what they eat or drink. Some companies, like Homer Soda Company, specialize in selling soda based on the kind of bottle it comes in!
So Creatura offers unique packaging that catches the eye and excites! By playing on the vintage glass soda bottle look that alludes to old-fashioned, real-sugar sodas like Virgil’s brand of sodas, Creatura reminds you that it is made with the same kind of natural, quality ingredients.
However, to also keep in mind that this is a drink for the modern age and to set it apart from other sodas, it features unique shapes and bright colors that capture your attention immediately. Each of the color combinations corresponds to the soda’s various flavors (and there are many to choose from!). The best part of its packaging? It’s 100% recyclable!
Still in the design stage, we hope to see this stocked on store shelves soon!