If you haven’t heard of the story of Mr. Ole Brude, sit down down and take hold of a cup of warm chocolate, due to the fact it’s pretty incredible. Back in August 1904, a Norwegian through the call of Ole Brude designed a lifeboat no large than the scale of a minivan. The unique characteristic about this lifeboat, however, changed into that unlike most boats in 1904, this one become enclosed, and shaped like an egg. Brude, possibly fueled by eccentricity and hope, decided to take this van-sized boat on its maiden journey from Norway to America. It took him and his 3 different companions almost 5 months, but they controlled to make it to Gloucester in Northern Boston. Brude and his co-sailors were lauded as heroes or even got to meet President Roosevelt in the White House. The lifeboat’s egg-formed enclosed layout changed into celebrated as revolutionary, but strangely didn’t grow to be a standard until the 70s. It, however, have become a image of fearlessness and a robust resolve, which coincidentally turned into the very name of Brude’s boat in his native tongue… the URÆD, marine watch.
Such memories of unabashed guts, gallantry, and sheer optimism are nicely documented through history, and the URÆD watch honors Brude and his group of fearless men. Designed via Norway-primarily based emblem Von Doren, the URÆD watch (pronounced “URAED” if you’re curious), the watch functions a an Art-Noveau-inspired aesthetic taken from Brude’s hometown of Ålesund, at the West Coast of Norway and springs with a 120-click rotating bezel sitting round a double-domed sapphire crystal that quite resembles the curved egg-shaped layout of the URÆD. The dial is characterized through a satin steel finish, Superluminova markings that glow inside the dark, and no longer one, however two home windows that display the date in addition to the day. Von Doren offers a preference among having the days in English or in Norwegian… Fact: the Norwegian days of the week are named after Norse gods. Thursday or Torsdag, as you would have possibly guessed through now, owes its call to Thor.
Flip the marine watch over and it features an exhibition-style sapphire glass window that lets you look in and notice the watch’s Swiss-made STP 4-thirteen self-winding automatic movement. The sapphire glass at the back even comes with artwork of the URÆD boat as a tribute. The URÆD comes with a three-link steel strap in addition to a silicone band-strap… and similar to the boat itself, the watch can take bravely on water too, with a water-resistance of up to three hundred feet (a hundred meters)!
Michael Seaberg
Techno-Designers
Melanie
Annie Jung
