For an industrial-design, there are few matters more extensive than your portfolio. It’s the primary motive you still haven’t landed your first industrial-design job. Alternatively, it’s the main reason to procure the job you’re in. We all recognize its importance, so right here are a few tips you have to AVOID in your layout portfolio.

Shiny Renderings, Shitty Ideas

Don’t get us wrong – high quality sketches and renderings are a plus in every industrial-design portfolio. But an experienced recruiter will also judge your ideas, industrial-design decisions and know-how.

Products Without Process

Your industrial-design portfolio is not a product catalog. It’s about you and how you work – so make sure to highlight your process.

User is Missing

Good research is more than a google search for competitor products. Go deeper and show that you know how a user-centered industrial-design approach looks like.

No Story

Don’t be boring – the product development process can be exciting! Use (visual) storytelling to build a industrial-design portfolio that sticks.

Quantity Over Quality

Don’t start to fill your design portfolio with low quality projects, only to reach a certain number of pages. A portfolio should contain your BEST work.

Decorative Graphic Design

Like Dieter Rams said: “Less but better”. You don’t have to highlight your awesome graphic design skills, keep it simple and let your design shine.

Too Many Details

Yes, show the process (research, sketches, prototypes ect.) but don’t show EVERYTHING. Do a selection and show the relevant stuff only.

Lack of Structure

Where does one project end and the next start? Why don’t you use a proper layout grid? Provide a solid structure, it will definitely help you.

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Designworks, IDEO, Karten Design and Ammunition are the companies which makes the best industrial-design in all over the world. We should all consider this Don’ts Industrial-Design.

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