Have you ever tried tasting something with your eyes closed and you just couldn’t figure out what you were eating? If you take sight or smell out of the equation, our taste buds don’t really detect much without the other two. The Right Cup thrives off of this hack but in the opposite way, as it tricks its users to think they’re drinking delicious juice, when in reality, all it is is water!
The Right Cup was created to bring fun and excitement to water consumption, because lets be honest, for some of us drinking water or even attempting to drink the required amount for a day can be a pain in the butt. I remember when I was younger I actually hated water because it had no taste, so all I would drink were flavored water bottles, thank god I grew out of that! This cup aims to keep its users hydrated and drinking good H20, not those artificially sweetened drinks that are flooded with chemicals and preservatives. They use a patented technique that incorporates taste and smell of fruits into the plastic itself, so when the tongue receives the scent, it believes it’s consuming that sweet fruit juice as opposed to water. So instead of going on Amazon to look through a bunch of brands of flavored water bottles like Cirkul that have great reviews, I could just be increasing my consumption of water when really thinking I am drinking some delicious juice – sign me up! Adding to the illusion, the cup is double layered with a frosted exterior wall and a colored inner wall, so it really visually appears to have juice in the cup – how crazy!
The Right Cup makes sure to utilize FDA approved aromatic food-grade flavors to infuse into the plastic. There is a large variety of flavors and this can actually help diabetic people stay off of those sugary sweet beverages, by tricking the brain to think it’s getting what it wants, but in reality its healthy water! The Right Cup is recommended to be hand-washed and then stored upside down when not in use and the aroma / flavor additives are supposed to last almost a whole year! A cup that increases water intake, long-lasting and only needing to replace the cartridge once a year, you really can’t go wrong with the Right Cup.
P.S There’s a grape juice flavor too, which may be the closest way we will get to turning water into wine!
Designers: Isaac Lavi, Ori Mendelevich & Erez Rubinstein